Every business has some customers who are more important to their business than others. These "key" customers need to be managed in way that reflects their value to your business if long-term relationships are to be maintained and new business opportunities developed.

The role of the Key Account Manager is varied and is related to factors such as the company's structure, products and services, industry and market features and geography.

At Next Curve Learning we think that there are five domains in which every Key Account Manager needs to be successful.

As each customer will have different operating systems, Next Curve Learning will consult with you, so that we can determine together a realistic understanding of your current approach to Key Account Management.

We will then work to understand your business situation and what you are aiming to achieve, and the strategy you wish to execute.

We will recommend a solution, which will equip your Key Account Managers with the know-how and the tools to become competent in the five domains.

Delivery will be in modular format, usually through a workshop approach.

Workshops will usually involve case studies and skill practices based on participants own customer situations, so that learning can be immediately applied.